Bill Seely was named Vice President of Optimization and Analytics at [x+1] in July 2011, returning to the company after a three-year hiatus in which he held senior analytics positions, including Vice President of Digital Measurement and Analytics at Publicis Modem.

During his career he has worked in marketing analytics in a wide range of industries including financial services (JP Morgan Chase and Bank of America), consulting (Monitor), interactive television (Ensequence) and advertising (Publicis).

From 2005 to 2008, Bill worked on a wide range of site optimization assignments at [x+1] for major clients including Delta Airlines, American Express, America Online, Verizon and Match.com. He has broad experience in technical and business roles, all centered on his passion for digital marketing, quantitative analysis and database technology.