As President of Netmining, Christopher Hansen oversees the entire business from the overall vision and strategic direction to product development. Previously, Chris held a variety of roles across Innovation Interactive, which led to a unique perspective on the entire digital space. In particular, he led the Performance Marketing Group that spearheaded innovations in performance-based display for clients like J. Crew, La Quinta, and Saks Fifth Avenue.

Before Innovation Interactive, Chris formed the Advertising Operations group at Net2Phone, one of the first providers of VoIP technology. Prior to Net2Phone, Chris worked at 24/7 Media as Director of Traffic for 24/7’s Direct Marketing Team and also managed the 24/7 Advertising Network, helping grow the network’s revenue yield and advertising inventory. A recognized thought leader in the online advertising industry, he has spoken at IAB Networks & Exchanges, OMMA AdNets, OMMA Behavioral, Digiday Target, Digital Hollywood Building Blocks, and many other events.