Mike Thimmesch is Skyline Exhibits’ Director of Lead Generation and Industry Relations, with over 20 years of Marketing and Trade Show Display Marketing experience.
When Skyline recently exhibited at EXHIBITOR2012, we gave mini-seminars in our trade show booth to attendees at the show. By far the most popular topic was “12 Tips About Social Media for Trade Shows.” The idea was to communicate in just 10 minutes, 12 actionable tactics exhibitors could use on the most popular social media networks to [...]
A newly published white paper by Marketech reveals what 3,341 trade show attendees, in interviews held at 30 events, said caused them to visit trade show exhibits. Skyline has sponsored this new research report and made it available free to exhibitors, who can get a copy by requesting it here. The Value Of People, Product, and Promotions [...]
Want to be a smarter exhibitor? Not just above-average, slightly ahead of the pack, but a full-blown trade show marketing genius? Then follow these 6 (not so easy, but worthwhile) steps: Be Genuine Be Experimental Be A Nerd Go International Be Useful Drive Sales Be Genuine Trade shows offer a huge opportunity to gain exposure for your company’s brand image. So [...]
There’s a growing interest in QR codes for trade show display graphics lately. While already very popular in Asia, QR codes are just starting to take off in North America. If you’ve been considering them, this article is for you. I describe what QR codes are, why to use them, and what the hurdles are to a [...]
As an exhibit marketer, there’s a lot you’ve learned about trade shows. But what do you most wish your boss and other senior managers knew about trade shows? To find out, we asked exhibit marketers to tell us, as part of the survey Tradeshow Week did for our joint white paper, The Evolving Role Of Exhibit Marketers. The answers were [...]
If you’ve ever worked or managed an exhibit at a trade show, you’ve likely experienced some of the pitfalls and wished someone would have warned you. You know the scenario… the doors open to the show and people rush in and you’re still unpacking and trying to setup. And that’s just one! Here are the 6 perennial [...]
You’ve been asked the same question repeatedly – “What’s the ROI from our trade show program?” You grit your teeth, take a deep breath, force a smile on your face, and answer, “I don’t know.” Why not? It might be because you can’t get your sales team to share which leads turned into sales with [...]
As trade shows from CES to SXSW start in 2012, many businesses rely on volunteer staffers to man (or woman) the trade show booth for booth duty. Here’s a great list of what to expect and how to instruct your booth staff. Do you have sales people who are “volunteered” to staff your trade show [...]
If you’re looking to draw more people to your booth and learn about your brand, here are 7 tips to getting some booth love.
Wondering how to crack the code and have a great ROI on your trade show presence? Here are 18 hidden rules to know.