All Entries in the "Exhibitors" Category
QR Codes at Trade Shows for Exhibitors and Attendees
There’s a growing interest in QR codes for trade show display graphics lately. While already very popular in Asia, QR codes are just starting to take off in North America. If you’ve been considering them, this article is for you. I describe what QR codes are, why to use them, and what the hurdles are to a [...]
Trade Show Exhibitors – What Your Boss Needs to Know
As an exhibit marketer, there’s a lot you’ve learned about trade shows. But what do you most wish your boss and other senior managers knew about trade shows? To find out, we asked exhibit marketers to tell us, as part of the survey Tradeshow Week did for our joint white paper, The Evolving Role Of Exhibit Marketers. The answers were [...]
Trade Show Exhibitors – 6 Pitfalls to Avoid
If you’ve ever worked or managed an exhibit at a trade show, you’ve likely experienced some of the pitfalls and wished someone would have warned you. You know the scenario… the doors open to the show and people rush in and you’re still unpacking and trying to setup. And that’s just one! Here are the 6 perennial [...]
Maui Wowi Hawaiian Participates in Cutting Edge Virtual Trade Show
Maui Wowi Hawaiian Coffees and Smoothies attends their first virtual trade show, bringing the franchise company to the leading edge of virtual technology Greenwood Village, CO (PRWEB) March 29, 2012 Maui Wowi Hawaiian, a gourmet coffee and all-natural fresh fruit smoothie franchise company, has entered an alternate reality by being on the cutting edge of virtual [...]
Do Booth Babes and Demo Dolly’s Really Work? (Video)
Many companies are still hiring eye candy to staff their booths at trade shows. What do you think of this widespread practice? For decades, the high tech industry, the computer game industry, the car industry, the tool industry and numerous others have hired “booth babes” to draw customers into their booths at trade shows. Some [...]
Try an Open Lobster Tank For Your Next Trade Show
Thinking about your next booth attraction for your next conferences or trade show? The Maine-based organization Touch Tank for Kids may be your solution. The company has developed open tanks of lobsters and other sea life to use in schools for educating kids about the sea and the environment but are also huge draws bringing [...]
Las Vegas Convention Center and Smart City Networks offer new Advertising Options
Exhibitors and brands will have a new, highly digitized option for advertising at the Las Vegas Convention Center. Partnering with Smart City Networks, the Las Vegas Convention Center now has a permanent digital sign network. The signage network consists of 12 video walls throughout many of the halls in the public areas. This network [...]
How to Measure Your Trade Show ROI
You’ve been asked the same question repeatedly – “What’s the ROI from our trade show program?” You grit your teeth, take a deep breath, force a smile on your face, and answer, “I don’t know.” Why not? It might be because you can’t get your sales team to share which leads turned into sales with [...]
Attending PCMA? What to know before you go!
Heading to Professional Convention Management Association (PCMA) #PCMA12 in San Diego January 8-12, 2012? PCMA has put together a great guide on what to know before you go. See the full list of information here. The Hound has you covered – PCMA’s Convening Leaders 2012 Social Media Looking to cover or watch the event? [...]
Perks Lure Convention, Event and Meeting Planners
It’s been a rough few years for meeting and event planners financially. Costs are up and corporate budgets slashed leaving fewer attendees. But cities and convention centers are working hard to lure in business, often stealing events away from other cities. One example noted recently was the Virginia Beach Convention Center in this article – [...]
