Lynn Bruno | Nov 18, 2010
Frankfurt claims to be the world’s oldest trade fair city. Its first trade fair was reputedly organized in 1240 by Emperor Frederick II. Today, Messe Frankfurt is one of the largest trade fair and convention venues in the world, attracting nearly 3 million visitors year to its trade shows, conferences, concerts, and shows.
It is especially known for the book fair that takes place every fall and is the world’s largest. The company has extended its trade fair know-how well beyond Frankfurt, organizing and promoting events at venues all over the world.
Messe Frankfurt encompasses 11 exhibit halls of varying styles reflective of the growth and history of the city itself. The oldest is the century-old Festehalle, a rotunda-topped neo-baroque building that was appropriated by the Nazis in World War II. It was heavily damaged by a fire and bombing during the war, and later restored to its former glory and purpose.
The newest is Hall 11, and ultra-modern conglomeration of glass, stone and steel cubes with a distinctive flying roof that opened in 2009. Messe Frankfurt is also connected to the Congress Center, which is also connected to a hotel for the ultimate in convenience.
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