Dan Ake | Aug 04, 2011
Many industries have already integrated automated sales funnels in their processes. Consumers can shop 24 hours a day and buy anything from books to socks, baseball tickets to conference passes. While the Gap stores sell during their hours of 10am – 9pm and are staffed with pleasant and helpful salespeople, they also sell 24 hours a day online driving traffic from paid advertising, social media, search engines.
Just as stores have automated their sales process – so too have conferences. Once you setup a sales system it permanently brings new sales with little maintenance.
Let’s forget for a few moments about “organizing” and focus on your prospect side. Let’s step into the prospect’s shoes and feel what he or she feels when hearing about your event.
The paradox in organizing an event is that although the event usually lasts only a few days and is supposed to create a certain momentum, the sales process usually lacks momentum.
Because people know on which date your event will happen (let’s say in eight months), they know that they have eight months to register. Early bird discounts may smooth this sales routine, but event organizers are usually so focused on the final event that they are far from being permanently focused on sales.
How to Automate the Process of Selling your Conference
Building an automated sales machine specifically for your conference needs to set up an increasing momentum, guiding your prospect through a process where the probability of signing with you is high.
In fact, automating the sales process for your conference is building three automated sales machines: registrations from attendees; sponsors; exhibitor sales.
The automation includes three phases:
We will cover each of them in the next articles here on Conference Hound.
These “done-for-you” systems automating pre-production, sales, revenues and profits for conferences, trade shows, and events, are being completely updated integrating all the latest breakthroughs and technologies. They have been developed by Dan Ake and his team from Successful Conference Academy.
Filed Under: Conference & Event Planning