The Hound | Apr 10, 2012
Duluth, yes – Minnesota, will be hosting the first Zenith Social Media Conference May 23, 2012. The conference is designed for marketers, advertisers and public relations professionals looking to conquer the social media space, boost online engagement, increase social market share and avoid wasteful social media campaigns.
For those of you who haven’t been to Minnesota – it’s quite the lovely place!
The conference will feature an impressive lineup of local and experienced speakers from around the globe, representing business-to-business (B2B) and business-to-consumer (B2C) organizations and agencies, including Siemens, SEOmoz, 3M, Mall of America, Channel Intelligence and more. Marketers will have the opportunity to harness knowledge from panelists with extensive experience working with companies of all sizes from Fortune 500 to small- to medium-sized businesses (SMBs).
“This full-day event offers three track levels to meet the needs of all marketers, from the novice or small business owner looking for a crash course in social media, to the experienced marketer who wants to sharpen their skills and dominate the social scene,” said Marty Weintraub, CEO of aimClear.
Sequenced by aimClear, the three track levels include the introductory-level Boot Camp Track, intermediate-level Channels Track and the Advanced Track for cutting-edge marketers. In addition, all attendees have the opportunity to learn from top-ranked attorney Jamie Nafziger, partner at Dorsey and Whitney, on how to navigate the tricky, unchartered waters of social during the Social Media & The Law Round Table.
Marketers’ social toolkits will swell with courses and topics that cover:
- Social return on investment (ROI)
- Reputation monitoring and community management
- Key performance indicators (KPIs)
- The integration of social, local and mobile online marketing
- Targeting techniques and tips
- Sponsored stories, ads, PPC and more
“The caliber of talent for this event is remarkable. We’ve tapped some of the best minds in the industry, including keynote speaker Rand Fishkin, CEO and co-founder of the web’s most popular SEO software provider SEOmoz,” said Weintraub. “Fishkin will be in excellent company at the Zenith Conference, alongside other speakers Stefan Heeke, Lisa Grimm, Molly Solberg and Brian Kenney. This powerhouse crew stays abreast of the ever-changing social landscape, and will arm attendees with top-shelf tactics and actionable takeaways.”
View the original press release.
About the Author: The Hound helps people find, research and connect with the conferences that enable them to grow their careers, enrich their professional lives and have fun while making the most of the conference-going experience.