Social Media Insider Summit in Key Largo Boasts Major Brands

MediaPost brings another Social Media Insider Summit with large brands and a host of speakers leading the social media charge.  The conference taking place in Key Largo, FL and runs January 22-25, 2012.

The agenda covers the topics impacting marketers today from Google+, mobile and data to effectively reaching consumers in the social realm and the true opportunities in social shopping.

One of most intriguing panels revolves around Google+ – Should Your Brand Be There?

When Google+ launched its brand pages in the fall, it took no time at all for more than 60 percent of major brands to sign on. But, as is the case with the fledgling social network itself, engagement with those brand pages has been low. That reality begs the question of what brands can learn by being on Google+, or whether marketers are better off spending their time elsewhere. This session puts some perspective on why it might be worthwhile to spend time and resources marketing in a social network with loads of potential, but a relatively small audience.

Panelists include Chris Boggs @boggles from Rosetta, Laura Houghton from Coca-Cola, Vik Kathuria from Mediacom, Jennifer Lashua @runningjen of Intel and Michael Scissons @scissons from Syncapse.