Matt O'Connell | Jun 11, 2012
Apple held day one of their Worldwide Developer’s Conference today in San Francisco, unveiling their newest innovations across several platforms. It seems Apple can do very little to avoid spoiling most of their surprises somewhere along the way in the blogosphere, but they managed to retain a couple of tricks to leave an excited audience a wee bit jaw-dropped.
Among the expected reveals were updated Macbook Air and Macbook Pro models, as well as some juicy details on the new Mountain Lion operating system (which hits the shelves at a lean cost of only $19.99 very soon). They also pulled out a brand new, “next generation” Macbook Pro model to stand alone as (I’m paraphrasing here) the best computer ever made. It’s slimmer than the Air, incorporates the uber-fancy retina display with more pixels and clearer definition than any device ever, and comes on the market with a hefty price tag of $2,200.
The announcement of iOS 6 was also long-awaited and fully expected, but among the 200 new features of this operating system were a couple of mind-blowing treats. “Flyover” mode in a completely overhauled mapping system is pretty spectacular, as well as major advancements with Siri and complete Facebook integration across every platform.
Release dates for a lot of this stuff were a little vague, but the word across the board is that this is all imminently approaching. We heard some buzz about a new Apple TV that was neglected here, but the overwhelming amount of neat features (which I haven’t even scratched the surface of here) for the iPhone, iPad and Macbooks ought to go part of the way to redeeming that. What do you think?
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About the Author: Matt hails from Boston and has a background in Film and Writing. As weather phenomena go, he prefers earthquakes to Nor'easters these days, so he's currently residing in the East Bay. He produced a feature film called "Night Sounds" after graduating from Emerson College, which premiered at a film festival in Massachusetts. Matt continues to write screenplays and work in the film community, while working as a freelance copywriter, editor, and part-time member of the Hound.