Photo: Catherine Roe
BIO

Head of CPG sales @ Google. Lead Consultative Sales Team driving Online Advertising initiatives with major CPG clients. Specializing in Food & Bev.
Consultative Sales & Team Management.  Shopper Marketing expertise in the path to purchase. 

Keynote Speaking Engagements on Search, Digital and Shopper Marketing:

AMA Richmond VA June, 2011
http://amarichmond.org/events-a-luncheons/event/30-june-luncheon

In Store Marketing Summit April 2011
http://www.shoppersummit.com/sessions/tracks/gone-digital-the-new-moment-of-truth-in-shopper-marketing

Symphony IRI March, 2011
http://www.shoppersummit.com/sessions/advanced-learning/organizational-alignment-for-shopper-marketing

AMA Aquent Webinar 1-19-11 New Moment of Truth
https://cc.readytalk.com/cc/schedule/display.do?udc=2ffs9gpa82rh

In Store Institute Expo, Chicago 2010
http://shoppermarketexpo.com/attendees/speakers.php#croe

GMA shopper Momentum, Naples FL 2010
http://www.gmaonline.org/forms/meeting/Microsite/momentum2010,1

ICitizen Conference Symposium,Columbus OH, 2010
http://icitizen.resource.com/agenda/index.php

In Store Institute Summit, Oakbrook IL 2009
http://www.instoresummit.com/tracks/path-to-purchase

Collaborator: E-Book, ZMOT http://google-zmot.appspot.com/
May, 2011

Published:  LEAD Marketing Conf Sept 2011
http://www.shoppertech.org/DM110711.html

Head of Consumer Packaged Goods - Google

All Appearances (in reverse date order)

  1. Mar 19 2012
    spoke

    The Mobile Marketing Conference 2012

    Capturing Share of Mind, Driving Transactions & Proving ROI

    The Mobile Marketing Conference will unite today's pioneering marketers on a quest to uncover the value of the mobile medium as an "always on" channel to engage consumers and convert mobile interactions to transactions. Featuring a robust agenda…

Additional Info about Catherine Roe

Occupation

  • Head of Consumer Packaged Goods at Google
Added to Conference Hound 2 years ago.
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