Advanced Social Media is for the marketer who already has a social media program in place and is looking to take their social media success to the next level. Advanced Social Media will help you turn your followers into fans, your fans into advocates and your advocates into influencers and purchasers who are not just engaging online but energizing your bottom line.
You’ll learn advanced strategies and tactics for reaching influencers and building a long-lasting online community around your organization using the best practices in social media. You will also learn how to take social media beyond marketing and acquire the tools you need to deputize your employees for organization-wide social media engagement.
Finally, you’ll build a multi-channel social media campaign, social media metrics dashboard and engage in case-based problem solving with a high-energy group of marketing peers who are keen to take their social media programs to a new level.
