AMA's Advanced Research Techniques (ART) Forum 2012

Jun 24-27, 2012 in Seattle, WA (United States)

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Since 1990, the Advanced Research Techniques Forum has presented groundbreaking quantitative methods for strategic and tactical marketing decisions. We hope you will join us in Seattle this June for ART Forum 2012, where research practitioners, academics and industry clients will gather in a unique atmosphere to share ideas and learn about research innovations.

Program Highlights
This year’s program combines topics of longstanding interest and areas of growing importance. Topics of traditional interest include discrete choice modeling, customer lifetime value, portfolio management, and brand research. In areas of surging interest, there are presentations on methods to make marketing decisions using data from social media, text mining and user-generated content.

Register by May 24 and Save!

Tweet live from the event: #amaArtForum

Event Location

The Westin Seattle

1900 5th Ave.

Seattle, WA 98101

United States

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