Learn how leading firms are using advanced marketing research techniques to strengthen customer loyalty and increase sales, to make new product development decisions, and to price products for increased profit in today’s challenging environment.
The 2012 Advanced School of Marketing Research (ASMR) focuses on advanced marketing research methods and models and their application to the real problems faced by marketing professionals. This year’s program covers a variety of marketing research topics including the latest thinking in:
•Qualitative research methods
•Social media research tools
•Developments in online research
•Best practices in new product development research
•Research approaches to pricing decisions
•Segmentation research tools and strategies
•Experimental design for conjoint and discrete choice modeling
•Customer loyalty and profitability research
•Measuring and strengthening brand equity
•Structural equation modeling
•Selling the value of advanced marketing research to clients
and management
You will leave ASMR with the latest research tools and insights, and an understanding of how the tools can be applied to your specific industry, company, and problem. The program provides you with plenty of time to interact with leading practitioners and peers and to learn from the experience of others. Instructors for the school have been selected from the marketing research industry for their knowledge of the practice of marketing research. These experienced individuals will bring a pragmatic focus to their sessions while introducing the latest thinking in both research theory and research application.
