This in-depth B2B Social Media Boot Camp will focus entirely on the unique opportunities and challenges that B2B marketers face integrating social media into their marketing strategies. Marketers whose focus is business-to-business have always known that business is personal. The investment in creating strong relationships can result not only in loyal customers, but in shortened sales cycles built through trusted referrals. B2B marketers are increasingly realizing that social media can help build interdependent customer/ company communication strategies that lead to achieving business objectives. However, too many marketers are jumping into social media without a decisive plan or determining what constitutes success.
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