American Marketing Association Hosts: Marketing Planning Boot Camp

The ability to effectively develop the elements of a marketing plan is a critical success factor for marketing professionals, business managers and entrepreneurs. AMA is proud to introduce the Marketing Planning Boot Camp™, a new professional development opportunity that will give you the foundation to create a dynamic marketing plan of your own. During the program you will work with peers in a small group setting under close supervision of an expert in marketing plan development. Each group will create a marketing plan for the case study company specified at the beginning of the session.