The Next Generation of Business Engagement and the Path to Brand Advocacy
As a marketing professional are you increasingly challenged by social technology and its impact on your organization? Just as you’re comfortable with social media marketing…are you now confronted with “Social CRM?” Even after you’ve put in the effort to understand Facebook, Twitter and blogging, are you struggling to measure the impact of your work, to show a true ROI, to make sense of the social conversations, and to get the rest of your organization aligned with your social media programs? You’re not alone. Social media—the way many customers now expect to be able to interact with the firms behind the brands they love—has fundamentally changed the relationships between businesses and customers. And as a marketer you are now caught in the middle of the power shift that is rolling through a marketplace near you.
Social Media, Social Business and Social CRM takes you beyond the basics, beyond a starting marketing presence on the social web. This two-day workshop is about “what’s next”, about what to do with the conversations and relationships and suggestions…and the complaints, too…that are now pouring in through the listening tools you’ve installed. If your organization is looking at you and saying “fix it!” this workshop will give you the tools and skills you need to not only respond but to bring key additional stakeholders—operations, legal, customer support and HR—into the game to help you leverage the power of the social web.
450 North Cityfront Plaza Drive
Chicago, IL 60611-4316