American Marketing Association Hosts: Strategic Brand Development

Changing consumer needs, emerging technologies and competition are making it more difficult than ever to create a brand that is meaningfully differentiated in the mind of the consumer—and undifferentiated brands are proven to underperform financially.
However, the traditional marketing methods too often fail to deliver either strong growth or the necessary ROI.

This workshop will explore new methods for creating differentiation in face of this difficult challenge. It will outline how to create a strong brand platform that lets the brand “walk the talk” by delivering that point of difference through all facets of the brand experience. Using case studies, exercises and best practices, you will learn how to create a meaningful, differentiated brand and fully deliver a brand experience capable of driving revenue and profit growth.