American Marketing Association Hosts: Successfully Managing the Creative Process

This strategic Training Intensive is designed to give managers a solid framework which they can use in real-world situations to develop and provide strong creative direction, guide the creative process, evaluate whether tactical directions are strong and present creative ideas to management.
You will focus on the underpinnings of effective creative: objectives and strategies.

Additionally, you will get hands-on experience in developing and evaluating strategic alternatives based on potential and possibility.