ANA/WFA Global Marketing Conference 2012

The Association of National Advertisers (ANA) is the advertising industry’s oldest trade association, founded on June 24, 1910 in Detroit, Michigan by 45 companies to safeguard and advance the interests of advertisers and consumers. Currently, the ANA leads the marketing community by providing its members insights, collaboration, and advocacy. ANA’s membership includes 400 companies with 10,000 brands that collectively spend over $250 billion in marketing communications and advertising. http://www.ana.net

The World Federation of Advertisers (WFA) is the only global organization representing the common interests of marketers. It brings together the biggest markets and marketers worldwide, representing roughly 90% of global marketing communications spend, almost US$ 700 billion annually. The WFA champions responsible and effective marketing communications. http://www.wfanet.org