Shoppers are spoilt for choice as they browse the aisle and seek new experiences, while brands clamour for shelf-space to command more attention. Ever wondered what motivated the shopper to notice and select your competitorâ€™s brand? The myriad of options presented both online and offline today have empowered shoppers to choose when, where and how they interact with your brand. Exacerbated by a sluggish economy that delays purchase decisions, the explosion of digital information and socialised shopping lists demand that touch-points along the P2P be re-defined. Brands and retailers are now compelled to align efforts in enticing and converting shoppers into consumers while instilling customer loyalty.
Do you know how the distinctions & interrelations between shoppers & consumers can impact your marketing plans?
Is your brand using social media effectively to win more space on the shopping list?
Can you turn shopper insights into tangible marketing strategies & in-store execution plans?