BIT is the leading travel and tourism event in Italy and the biggest show in the world of Italian tourism. As a multi target exhibition, BIT offers business opportunities for the entire travel trade, as well as unique opportunities to promote U.S. destinations and travel products to the general public. International travel and tourism shows offer some of the most cost-effective opportunities for developing overseas markets, introducing new products and finding buyers, and the Discover America Pavilion, organized in partnership with the U.S. Travel Association, provides U.S. exhibitors with a choice of economical and hassle-free participation alternatives.