DMA Agency Winter Executive Briefing 2012

DMA (Direct Marketing Association) is excited to bring back the DMA Agency Winter Executive Briefing for 2012.  This year’s event addresses “The Shifting Competitive Landscape”.  As more and more companies of all kinds compete to provide measurable marketing services to clients — across all channels — agencies need to adapt and sharpen their competitive edge.  At this annual gathering, top level agency executives will share their experiences and discover how successful agencies are redefining themselves for these times.

Produced by the DMA Agency Council for its members and other senior agency executives only, the DMA Agency Winter Executive Briefing is the event of the year for candid discussions on enhanced operations, improving performance and ROI. For the agency leader to stay competitive, this event is not to be missed.

The DMA Agency Winter Executive Briefing 2012 will take place February 23-24 at the Westin Diplomat Resort & Spa in Hollywood, Florida.