Learn to develop and improve your email marketing campaigns
This course will cove a range of prevalent issues including identifying costly mistakes, using appropriate behavioral targeting, integrating email with your offline activities, and assessing your newsletter effectiveness. You will leave the day with a sharpened email strategy having reviewed the effectiveness of your email communications.
This practical course will demonstrate how results and deliverability can be significantly improved by addressing common issues within all aspects of email marketing, from planning, setting realistic objectives and strategies, through to improving deliverability, ensuring your emails actually reach your target audience and testing - making sure that you’ll be able to continually improve your campaigns, boosting results and profitability.
Upon completion of this course, you’ll be able to dramatically improve your email marketing results, sharpen your email marketing strategy, use testing techniques and evaluate ROI, ensure your emails reach their target audience, use registration and click stream data to personalize your campaigns and identify and avoid costly email marketing mistakes.
What You Will Learn:
• Email marketing planning
• Improving email campaign results
• Improving newsletter results
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