Mark your calendar to attend the Toronto eMetrics Marketing Optimization Summit April 23-26, 2012. eMetrics is designed for managers of digital strategy and marketing. If you are responsible for the results of your company’s website, social media, ecommerce. web intelligence, data strategy, audience research and/or measurement, then mark your calendar to attend this year’s Summit April 23- 26, 2012.
Featuring a packed agenda with case studies from top national and international brands like Johnson and Johnson, CBC, AOL, ESPN, Intuit, Monster and Nissan, as well as how-to lessons and best practices from industry leaders and visionaries. Participate in over thirty sessions focused on:
• Managing Analytics and Insights
• Measuring your Digital Strategy ROI
• Media Optimization for Broadcasters and Publishers
• Audience Measurement
• Measuring Sharable Content
• WAA on Standard Measures for Video
• Evaluating Distributed Content
• Establishing your Analytics Maturity
• Self Help that Works! Designing and Optimizing Customer Service
• Establishing Mobile Marketing KPI
• Defining “Engagement” Metrics that make sense for your Business
• Turning Designers into Analysis Advocates
• Marketing Technology Labs
• Changing Habits of Online Consumers: Rise of the Tablet and Smart Phone
• Site Search and Keyword Optimization
• Evaluating Active and Passive Interactions
• Advertising and Acquisition Optimization
• Behavioural Targeting Case Studies
• Simple Attribution Models
• Leveraging Qualitative Insights and Quantitative Data
• KPI Clinic
• Practical Predictive Marketing
• Conversion Optimization
• A/B and Multi Variate Testing
• Tool Talk for Marketers
Advance your skills and understanding of the latest techniques for improving your digital strategy ROI.
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