Although often highlighted as one of the traditional revenue streams of operators which is being eroded by OTT services, SMS and other messaging platforms account for a truly phenomenal global revenue figure, over and beyond the combined music and film industries.
Messaging is truly significant still and smart devices are driving A2P and M2M messaging revenues.
Preventing spam and ‘through the back-door’ messaging is key to retaining the value and revenue generating capacity of messaging for operators. This will be the key theme of the event – how to ensure the value and revenue of messaging, preventing costs to the operator of third-party illicit messaging traffic and monetising innovative new messaging services.
Global Messaging World Congress 2012 will be focused on global operator case studies, including from important growth markets such as India and Africa (MTN etc). There will also be networking facilitated to meeting brands and retail companies interested in using messaging services, but the main onus of the event will be on operators’ messaging services.
Global Messaging World Congress 2012 will also host and enhanced Global Messaging Industry Awards in association with 160 characters.
