How to make your product a celebrity in the news!

Feb 22, 2012 in Burnsville, MN

Customers Can’t Buy It if They Don’t Know About It

How to Make Your Product a Celebrity in the News
Customers Can’t Buy It if They Don’t Know About It
Presented by:
Heather Champine
Vice-President of Media Production
Media Relations, Inc.
Traditional advertising is struggling with sagging revenues. Are you having a harder time reaching clients through advertising? Traditional PR can be so confusing. What does it take to get reporters, producers and editors to do a story about your product? Discover an underutilized channel of promotion: Publicity as Advertising. Learn how to harness the most powerful sales tool on the planet.
Why is it untapped?
Why is publicity the best way to advertise?
What are some of the tools needed for a successful publicity campaign?
You will learn:
Why publicity is often more effective than advertising
Why you should view reporters and producers as an inexpensive extension of your national sales force
The importance of customizing your approach
Why most traditional PR tactics such as the use of press releases

Event Location

Kocina Branding & Marketing Companies

350 W Burnsville Pkwy

Burnsville, MN 55337

view full map | view directions

Additional Info

7:30 am - 9:30 am
350 W Burnsville Pkwy, Suite 350
Burnsville, MN 55337

Advertisement

Weather Near Location

Current Conditions in Burnsville, MN

Burnsville, MN

61° F, Light rain on May 24, 2012

Humidity: 93%, Wind: NW at 10 mph

  • Thu

    Thunderstorm on Thu

    High: 72° F

    Low: 52° F

  • Fri

    Mostly Sunny on Fri

    High: 70° F

    Low: 57° F

  • Sat

    Chance of Storm on Sat

    High: 79° F

    Low: 59° F

  • Sun

    Mostly Sunny on Sun

    High: 86° F

    Low: 63° F

Topic Tags

  • Not tagged yet. Add the first tag!
Advertisement