How to make your product a celebrity in the news!

How to Make Your Product a Celebrity in the News
Customers Can’t Buy It if They Don’t Know About It
Presented by:
Heather Champine
Vice-President of Media Production
Media Relations, Inc.
Traditional advertising is struggling with sagging revenues. Are you having a harder time reaching clients through advertising? Traditional PR can be so confusing. What does it take to get reporters, producers and editors to do a story about your product? Discover an underutilized channel of promotion: Publicity as Advertising. Learn how to harness the most powerful sales tool on the planet.
Why is it untapped?
Why is publicity the best way to advertise?
What are some of the tools needed for a successful publicity campaign?
You will learn:
Why publicity is often more effective than advertising
Why you should view reporters and producers as an inexpensive extension of your national sales force
The importance of customizing your approach
Why most traditional PR tactics such as the use of press releases