IAB Innovation Days is the leading provider of information based events to marketers, agencies, advertisers, publishers and solution providers on the latest tools, techniques, analysis, technologies and best practices in the interactive advertising landscape. IAB Innovation Days is a forward thinking summit on digital marketing and branding that promises to forget the one-way, lean-back, push messaging that consumers have become blind to. Forget the flat, two-dimensional “creative” that parades as advertising in predetermined boxes that are only about size. While size does matter, it’s time to get out of the box and out of the way. IAB Innovation Days @ Internet Week New York 2012 will take place May 16-17 in New York City.
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New York, NY
The Interactive Advertising Bureau (IAB) is comprised of more than 500 leading media and technology companies that are responsible for selling 86% of online advertising in the United States. On behalf of its members, the IAB is dedicated to the growth of the interactive advertising marketplace, of interactive’s share of total marketing spend, and of its members’ share of total marketing spend. The IAB educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C. For more information, please visit http://www.iab.net