iStrategy Global Digital Media Summit - Melbourne 2012

Nov 13-14, 2012 in Melbourne (Australia)

Transform Your Digital Strategy
Photo: iStrategy Global Digital Media Summit - Melbourne 2012

iStrategy’s Australian Conference will return to Melbourne in November, after its successful Sydney conference in February. Widely regarded as the nation’s ‘Capital of Culture’, Melbourne is the perfect place to wrap up our 2012 tour. Indeed, with its fingers firmly in the pies of both culture and research, there’s no doubting the city is immersed in the new connected ethos of all things digital – and we’re here to harvest that knowledge, while offer a bit ourselves. From speakers with expertise in every online channel to our wide range of attendees from both agencies and brands – via our exclusive networking opportunities – there’s little we won’t be covering in Melbourne to take back and implement into your digital strategy. If building a high-performing, integrated marketing strategy is paramount to your corporation, then iStrategy Melbourne is the soundest of investments. The 2012 iStrategy Global Digital Media Summit in Melbourne will take place November 13-14, 2012.

Event Location

Location To Be Determined - Melbourne, Australia

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Additional Info

iStrategy attendees include CEOs, CMOs, Entrepreneurs, Marketing VPs and Directors, Creative Directors and Executives in Business Development, Brand and Product Management, Media Buying and Planning, Email Marketing, Affiliate Marketing, Social Media and E-Commerce roles from both brands and agencies. Some attendees are seasoned experts in digital media and others are just getting started.

The iStrategy Conference was created by a team of passionate online media folks in Bristol, UK in 2009. After years of experimenting in the constantly evolving digital space, they decided to convene like-minded people in an effort to share knowledge and experiences and to inspire continued exploration of digital media channels. Since the initial conference in Berlin, iStrategy has expanded into four bi-annual, regional events in North America, Europe, Australia and Asia.

Each iStrategy meeting is a reflection of the attendees, presenters and sponsors - including practitioners and service providers in new media such as SEO/SEM, Email, Affiliate, Display, Social Media, and Mobile channels across brands and agencies of all sizes who manage e-commerce, lead generation, publishing and digital customer service initiatives. It is the perfect place to build a professional network, find business partners, generate new ideas and learn.

iStrategy introduced a fun awards program for attendees called the ‘iScars’ at the London 2010 conference. The inspiration of iStrategy’s New York full-service digital agency, Path Interactive, the iScars is a series of ten titles in recognition of live social media activity throughout the conference. The iScars encourages attendees to get involved in the online conversation by checking into geo-location services like Foursquare, blogging, tweeting and posting to Facebook. Some examples of awards include the ‘Paparazzi’ award for the best uploaded photo, the ‘Cheerleader’ award for the most tweets and the ‘Mayor’ award for the person who becomes the Mayor of our Foursquare venue.

Any description of the iStrategy Conference would be incomplete without mention of Adam Burns, iStrategy’s witty and engaging emcee. Adam is currently Senior Editor for iStrategy’s sister site, where his interviews of global business leaders have received much acclaim. Adam’s enthusiasm for learning and (British) sense of humor have become an integral part of the iStrategy gatherings.

iStrategy’s mission is to spread passion for existing and emerging digital media throughout the world. The goal for each event is to create an original experiential learning opportunity for participants that will have lasting impact on their digital strategies - at least until the next season’s gathering!

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