Transform Your Digital Strategy
This winter iStrategy will be convening in the epicenter of the digital industry, Silicon Valley. Home to some of the most innovative technology and marketing companies in the world, the 2012 iStrategy Global Digital Media Summit in San Francisco will offer speakers with expertise in every online channel, a wide-range of attendees for exclusive networking opportunities and workshops with actual learning scenarios. If building a high-performing, integrated marketing strategy is important to your corporation, then the iStrategy Global Digital Media Summit in San Francisco is a sound investment.
iStrategy San Francisco is the sixth session of our global conference series. Some of the goals of our past attendees have been:
• Building Customer Loyalty
• Increasing Sales
• Lead Generation
• Consumer Engagement
• Audience Development / Traffic Building
• Creating Brand Awareness
• Customer Service
• Internal Social Media Training
Keeping these common objectives in mind, iStrategy has recruited keynote speakers, panelists, workshop facilitators and attendees with expertise in the online channels that drive successful outcomes and tools that provide ongoing measurement, including:
• Social Media
• Mobile Marketing and Applications
• Display Advertising
• Search Engine Optimization (SEO) and Search Engine Marketing (SEM) or Pay-per-Click (PPC)
• Email Marketing, Database Marketing and Customer • Relationship Management (CRM)
• Web Analytics
• Content Strategy Including Video, Viral and Blogs
The iStrategy Global Digital Media Summit in San Francisco will be held on January 31 and February 1, 2012 at the South San Francisco Conference Center.
255 S Airport Blvd.
San Francisco, CA 940806703
iStrategy attendees include CEOs, CMOs, Entrepreneurs, Marketing VPs and Directors, Creative Directors and Executives in Business Development, Brand and Product Management, Media Buying and Planning, Email Marketing, Affiliate Marketing, Social Media and E-Commerce roles from both brands and agencies. Some attendees are seasoned experts in digital media and others are just getting started.
The iStrategy Conference was created by a team of passionate online media folks in Bristol, UK in 2009. After years of experimenting in the constantly evolving digital space, they decided to convene like-minded people in an effort to share knowledge and experiences and to inspire continued exploration of digital media channels. Since the initial conference in Berlin, iStrategy has expanded into four bi-annual, regional events in North America, Europe, Australia and Asia.
Each iStrategy meeting is a reflection of the attendees, presenters and sponsors - including practitioners and service providers in new media such as SEO/SEM, Email, Affiliate, Display, Social Media, and Mobile channels across brands and agencies of all sizes who manage e-commerce, lead generation, publishing and digital customer service initiatives. It is the perfect place to build a professional network, find business partners, generate new ideas and learn.
iStrategy introduced a fun awards program for attendees called the ‘iScars’ at the London 2010 conference. The inspiration of iStrategy’s New York full-service digital agency, Path Interactive, the iScars is a series of ten titles in recognition of live social media activity throughout the conference. The iScars encourages attendees to get involved in the online conversation by checking into geo-location services like Foursquare, blogging, tweeting and posting to Facebook. Some examples of awards include the ‘Paparazzi’ award for the best uploaded photo, the ‘Cheerleader’ award for the most tweets and the ‘Mayor’ award for the person who becomes the Mayor of our Foursquare venue.
Any description of the iStrategy Conference would be incomplete without mention of Adam Burns, iStrategy’s witty and engaging emcee. Adam is currently Senior Editor for iStrategy’s sister site, http://www.MeetTheBoss.tv where his interviews of global business leaders have received much acclaim. Adam’s enthusiasm for learning and (British) sense of humor have become an integral part of the iStrategy gatherings.
iStrategy’s mission is to spread passion for existing and emerging digital media throughout the world. The goal for each event is to create an original experiential learning opportunity for participants that will have lasting impact on their digital strategies - at least until the next season’s gathering!