OBJECTIVES of the “TOURISM INDUSTRY” exhibition sector - to demonstrate cultural and historical, treatment and health and recreation potential of the Russian regions; - to popularize new tourism programs - to demonstrate the hospitality infrastructure OBJECTIVES of the “SPORTS INDUSTRY” exhibition sector - to promote new technologies and developments of the sports industry to the market of the Republic of Tatarstan - to create favorable conditions for the sports industry development in the Republic of Tatarstan in anticipation of the XXVII World Summer Universiade 2013 - to promote healthy lifestyle - to popularize mass sport Sports The World Student Universiade 2013 in Kazan is a unique opportunity for Russia to give a new impulse to the sport development, to raising a healthy generation and strengthening the country’s new status of a healthy nation. Universiade in Kazan will be a final rehearsal for the Olympic Games 2014, a testing ground for the structures and bodies pr