MediaPost’s Masters of Media Selling 2012 will feature two days of intensive advertising sales skills to elevate your sales results to mastery. The Best Practices Sales skills for advertising sales boiled down from 20 years of star salesmanship and 15 years of training sales people.
Do you believe your media should be getting a bigger share of the buys? Are you having trouble getting appointments with the right buyers? Do your potential customers have you on a pointless RFP treadmill? These are all common complaints of media management. The Media Masters sales course will give you skills to solve every one of these problems and more.
After Masters of Media Selling 2012, you or your sales people will have more success getting higher level appointments with decision makers, BEFORE the RFP is issued. You’ll know how to create a presentation that gets your prospects to AGREE FROM THE START, and you’ll understand how great sales people get their clients to change their mind. That is right. How often do you hear your prospects say “I didn’t buy from you last year, but I was wrong. Now I’m giving you the order?” Media Masters will show you how to open up your client’s mind to a different view.
Who is Masters of Media Selling 2012 for? For entry level sales people it will be a revelation; so much clarity to open up the black art of sales, clear plans and benchmarks to set their sights upon, and clear strategies to juggle many clients and focus on the big opportunities, and a clear persuasion strategy that is proven to work. For sales managers it will give you a multitude of solutions to teach your sales people. For experienced sales people it will help them learn how to build on your strengths and shore up your weaknesses.
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