Come see some of the most influential professionals in the media, marketing and advertising business speak about everything Behavioral Target-related at the OMMA Data and Targeting conference.
Data doesn’t need to get “bigger.” The feeds and inputs from sites, retail, and countless cookies everywhere are already overwhelming. The task at hand is making data more usable for marketers in identifying audiences, targeting campaigns more efficiently, and making all aspects of their organization in closer touch with customer needs. At this summer’s OMMA Data and Targeting we cut the topic of “Big Data” down to more manageable bite sizes.
Data is transforming agencies in multiple ways, from shifting investment and staffing to reorienting how media is segmented and bought. We drill deep into whether these layers of costly data are really having the effect the industry intended in actual campaigns. And are the many models for attributing credit to the many pieces of digital marketing really adding up? We know that data can inform targeting but how is it working its way beyond the trading desks and up the organizational ladder to inform product design, customer relations, and overall strategy. And what is to be made of the biggest dump of new information (and inventory) the Web has ever seen, the torrents of social media? Is this new social terrain, and the new big player in display advertising, Facebook, proving to be both a great source of targeting data and en effective environment for targeted advertising?
At OMMA Data and Targeting we keep the big topic of big data on target – laser focused on the concerns of media planners and buyers and the complex ways in which data is the new media.
2025 Avenue of the Stars
Los Angeles, CA 90067
Communications, marketing and advertising professionals, media buyers, marketing agencies and consultancies, bloggers, journalists, advertising agencies, start-up company executives, researchers, strategists, PR professionals and PR agencies, client-side brand marketers, top advertising executives, industry analysts, digital marketers, entrepreneurs, and all C-level executives.
* Hear leaders in media, marketing, and advertising give keynotes, research presentations, case studies, and participate in panel discussions on the latest trends, present new ideas, and opine on the future of data and targeting.
* Learn how companies utilize data and behavioral trends to best implement online targeting techniques.
* Network with major industry experts to expand your connections within the field.
* Through onstage content and interactions with other attendees, raise your skills and knowledge in dealing with data and targeting on all levels.