This one-day conference will focus on all components of the programmatic buying phenomenon & marketplace. The event will feature in-depth panels, keynotes and case studies as we seek to cover the many corners of this emerging phenomenon - DSPs, exchanges, trading desks & sell-side platforms, bringing to light best practices and challenges media buyers face in employing these tools. Attendees will include interactive media buyers, planners, and senior ad agency execs, publishers, brand managers, researchers, analysts and technology solutions providers.
* Listen to leaders in the online marketing industry give keynotes, research presentations, and talk on panels about the benefits, challenges, and future of RTB.
* Discover when to use RTB-driven campaigns, where humans fit into the picture, how to balance premium display and RTB strategies, and the impact RTB has on the market for buying and selling inventory.
* A unique opportunity to network with top media buyers, planners, senior ad agency execs, publishers, brand managers, researchers, analysts, and technology solution providers.
* Gain an all-around deeper understanding on the complex subject of RTB in order to make the most of all of the opportunities at your disposal.
2025 Avenue of the Stars
Los Angeles, CA 90067
Communications, marketing and advertising professionals, media buyers, marketing agencies and consultancies, bloggers, journalists, advertising agencies, start-up company executives, researchers, strategists, PR professionals and PR agencies, client-side brand marketers, top advertising executives, industry analysts, digital marketers, entrepreneurs, and all C-level executives.