OpenDialogue Social Media Marketing 2012

Feb 22-23, 2012 in Toronto, Ontario (Canada)

5th Annual Social Media Marketing - Finding the Value Social Channels Can Yield

Photo: OpenDialogue Social Media Marketing 2012

As social media experiences explosive consumer growth and increased marketing spend year over year, it is evident that organizations across all sectors are becoming more focused on being present. Canadians are among the world’s most devout Facebook users, with 15 million users spending an average of 400 minutes each month on the social networking site. Technology combined with social networks has changed the way people behave - participants aka consumers are actively dictating what, where and how they interact with any company or product.

Social media is one of the most complex marketing channels and marketers are challenged to benchmark how people use them, understand social media impressions, quantify the impact of their efforts and ultimately determine their return on investment. Attend OpenDialogue’s Social Media Marketing conference to find out how to implement a social media strategy, integrate online and offline actions, develop engaging content, and how to monitor, track and measure campaigns. OpenDialogue Social Media Marketing 2012 will be held February 22-23, 2012 at the Old Mill Inn in Toronto.

Event Location

The Old Mill Inn & Spa Toronto

21 Old Mill Road

Toronto, Ontario M8X 1G5

Canada

view full map | view directions

Additional Info

Presenting Companies
Facebook Canada - comScore, Inc. - Fleishman-Hillard - Eloqua - Buddy Media - Syncapse - Precision Marketing Group - Wildfire Interactive, Inc. - henderson bas kohn - Thornley Fallis Group - Janrain, Inc. - Anvil Media, Inc. - Terametric - Vibrant - Matchstick Inc. - Proximity Canada - Sonic Boom Creative Media (digital arm of NATIONAL Public Relations)

Why You Should Attend

• Understanding the difference between “listening” and measuring conversations
• Discover effective online reputation management strategies, tactics and tools
• Learn how to connect and drive traffic to external social channels
• Hear some best practices and real-world examples to quantify ROI
• Find out how to create successful content to get noticed on the social web
• Examine how to take advantage of mobile and location-based marketing

Target Market

• VPs, Directors and Managers of Marketing, Advertising & Communications
• Social Media Managers
• Directors and Managers of Product Development
• Chief Marketing Officers
• Digital Strategists
• Chief Brand Officers
• Directors of Digital Media
• Brand and Product Managers
• Directors and Managers of Business Development
• VPs, Directors and Managers of Account Services
• VPs, Directors and Managers of Media Buying & Planning
• Consumer Insight & Research Managers
• Agency New Media Specialists
• SEM Managers
• Interactive Marketing Directors & Managers
• Public Relations Professionals

OpenDialogue specializes in developing and marketing quality conferences and events that provide senior executives and professionals with current, practical and unbiased information that can be applied to their ongoing responsibilities. Their programs create a learning experience unsurpassed in content, speakers and networking opportunities. https://www.opendialogueinc.com/

Weather Near Location

21 Old Mill Road, Toronto, M8X 1G5

72° F, Clear on May 24, 2012

Humidity: 64%, Wind: SE at 13 mph

Thu

High: 84° F

Low: 57° F
Fri

High: 68° F

Low: 61° F
Sat

High: 70° F

Low: 57° F
Sun

High: 72° F

Low: 54° F

OpenDialogue Social Media Marketing 2012

Feb 22-23, 2012 in Toronto, Ontario (Canada)

Event Location

Additional Info

You May Also Like

Event Tools

Weather Near Location

Link To This Page (use short url)

Topic Tags

Popular Industries

Popular Cities

Popular Venues

For Developers

Extras