As the Pharmaceutical industry continues to evolve and change, so does the role of the pharmaceutical sales trainer. While the industry faces pressing issues such as the expiration of major block buster drug patent, the Physician Payment Sunshine Act and a need to realign resources in order to maintain profitability and pipelines, companies are changing the way they consider their sales campaigns as well as sales force training and management. In the current economic and regulatory environment, it is the responsibility of the sales training and development team to ensure that throughout all of the changes and challenges in the road ahead, sales reps continue to perform at a high level. Training departments must focus on maximizing sales outcomes and ensuring compliance with limited resources.
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