Planet of the Apps 2011

Oct 4-7, 2011 in London, Greater London (United Kingdom)

Strategy and opportunity for major brands, media businesses, operators, device manufacturers and their partners.

Planet of the Apps Europe is the premier conference where Developers, Telcos and Multinational Brands meet to discuss the future of Mobile Apps.

Planet of the Apps bring together developers and global brands to examine and understand how to create, distribute, monetise, and engage the consumer through their app. Over 4 days key issues will be addressed and debated focusing on the central issues of how an app can be successfully distributed, monetized and be successful.

Joint plenary sessions will outline the key debates for all parties assessing how to best utilize your app as a tool for monetization. A developer focus day will address the challenges for independent app developers of designing a user experience for maximum effectiveness and profitability by those who have. A brand focus day will analyse converting contact into commerce through strategies of consumer engagement.

Planet Of The Apps will debate the business models around apps and outline how to develop compelling, addictive and successful apps, through a speaker faculty that reads like a who’s who of the world’s biggest developers and most innovative global brands.

The 2nd annual Planet of the Apps 2011 dedicated to the hottest topic in mobile and offers an unrivalled speaker line up including the CEOs of Rovio, Shazam, Flirtomatic and the Global Digital Directors of Universal Music and London 2012.

Speakers / Presenters Add Speaker

Event Location

Royal Garden Hotel London

2-24 Kensington High St.

London, Greater London W8 4PT

United Kingdom

view full map | view directions

Additional Info

Who should attend:

• Independent app developers
• Network Operators
• Brand Marketers
• Content Owners
• App Store owners
• Handset Makers
• Chip Makers
• Payment Platforms
• Consultants
• Software Providers
• Advertising Agencies
• Head of Developer Relations

Developers come to Planet of the Apps and learn:

• How to overcome the problems of fragmentation without huge budgets
• How to build strong partnerships and operators in the app space
• How to work with the app stores and operators to increase discoverability
• How to design the user experience for maximum effectiveness
• How to identify features that are essential in application architecture

You’ll come away with great new ideas to do better business.

Multinational Brands will come to Planet of the Apps and learn:

• How to build a brands reputation and increase customer loyalty and engagement with your app
• How to build an app which engages the consumer
• How to convert mobile contact into commerce
• How to promote a luxury product through an app
• How to integrate your app as part of an overall marketing strategy

If you need to know the latest innovations in these areas you must attend.

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