Predictive Analytics World, June 25-26, 2012 in Chicago, Illinois is the business event for predictive analytics professionals, managers and commercial practitioners, covering today’s commercial deployment of predictive analytics, across industries and across software vendors. The conference delivers case studies, expertise and resources to achieve two objectives:
Bigger Wins: Strengthen the business impact delivered by predictive analytics.
Broader Capabilities: Establish new opportunities with predictive analytics.
Predictive Analytics World Chicago promises to once again break records as the biggest cross-vendor predictive analytics event ever. PAW’s program is packed with the top predictive analytics experts, practitioners, authors and business thought leaders.
Predictive Analytics World Chicago 2012 is packed with the top predictive analytics experts, practitioners, authors and business thought leaders.
2233 S Martin L. King Dr.
Chicago, IL 60616-9985
Who is Predictive Analytics World for?
No matter what your role in or relationship to predictive analytics projects, you will find value in the sessions, case studies and networking available at Predictive Analytics World.
Managers. Project leaders, directors, CXOs, vice presidents, investors and decision makers of any kind involved with analytics, direct marketing or online marketing activities.
Marketers. Personnel running or supporting direct marketing, response modeling, or online marketing who wish to improve response rates and increase campaign ROI for retention, upsell and cross-sell.
Technology experts. Analysts, BI directors, developers, DBAs, data warehousers, web analysts, and consultants who wish to extend their expertise to predictive analytics.
What is predictive analytics?
Predictive analytics is business intelligence technology that produces a predictive score for each customer or other organizational element. Assigning these predictive scores is the job of a predictive model which has, in turn, been trained over your data, learning from the experience of your organization.
Predictive analytics optimizes marketing campaigns and website behavior to increase customer responses, conversions and clicks, and to decrease churn. Each customer’s predictive score informs actions to be taken with that customer — business intelligence just doesn’t get more actionable than that.
How is predictive analytics different from forecasting?
Predictive analytics is something else entirely, going beyond standard forecasting by producing a predictive score for each customer or other organizational element. In contrast, forecasting provides overall aggregate estimates, such as the total number of purchases next quarter. For example, forecasting might estimate the total number of ice cream cones to be purchased in a certain region, while predictive analytics tells you which individual customers are likely to buy an ice cream cone.
Predictive Analytics World events often include select sessions on forecasting since it is a closely related area, and, in some cases, predictive analytics is used as a component to build a forecast model. http://www.predictiveanalyticsworld.com