ReThink Music 2012

IMPACT WEEKEND:
Impact Weekend will take place on the evenings of Friday, April 20 and Saturday, April 21, when Boston will be a music epicenter with showcases at venues all over the city. Rethink Music will partner with several Boston music promoters to provide conference goers access to multiple performances by leading artists in various musical genres. Conference attendees are invited to the Brighton and Allston neighborhoods to watch performances by indie buzz acts and mainstream performing artists at Paradise Rock Club and Brighton Music Hall, to the Back Bay for an intimate acoustic rock show at Café 939, and downtown for a larger mainstream spectacle at Royale.

HACKERS’ WEEKEND:
“Rethink Music will be hosting a Hackers’ Weekend April 21st & 22nd in Cambridge, MA at Microsoft’s New England Research & Development Center. (Microsoft N.E.R.D, 1 Memorial Drive, Cambridge, MA)”
This will be a weekend for developers, designers, programers, industry insiders and musicians to come together to create new and unique applications across many different platforms.

The weekend will begin with participating companies giving a five-minute elevator pitch, and demonstrating technology tools available. Afterwards, there will be more in-depth workshops, where companies can show attendees how to use their technology and answer any questions. Once the workshops have completed, the clock starts and hackers have until Sunday afternoon to work on development. Late Sunday afternoon, hackers will be given the opportunity to present their hacks to the overall group. Winners will be selected, and will have the chance to present their hack to attendees of Rethink Music on April 23rd.

MUSIC DECONSTRUCTION EXPERIENCE:
On Sunday, April 22, the Music Deconstruction Experience will offer artists and other conference attendees an all-day clinic at the Berklee Performance Center, composed of individual sessions by leading figures in music. Led by Berklee professor of music production and engineering Stephen Webber and a team of visiting artists, the first part of the experience is a series of breakdowns of music, production, and turntabling. The second part of the Music Deconstruction Experience will be a clinic led by an artist, where the artist will talk about real-life experiences, guide the audience through their process of making music, and provide an in-depth perspective of what it takes to make it to the top in a challenging industry.