Search Engine Marketing (SEM) - How to Market Your Business Online
Having an online presence for your business should be one of the first things you do to market your business. This presentation will cover the basics of search engine marketing, including:
What is SEM? (How does SEO, search engine optimization, apply to SEM).
Why does SEM matter?
How do you measure the potential value of SEM for your business?
How do you implement SEM for your business?
How can you measure the results of SEM?
Presented by Chad Williams of Survey Local and Dallas Marketing Services.
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