Google™ Seminars for Success
Seminars for Success is officially sponsored by Google™, and is taught by certified leading search engine advertising and digital intelligence professionals. These full-day, in-person seminars will help you learn how to make the most of the time and money you invest in Google AdWords, Analytics and Website Optimizer.
Whether you’re new to the Google platform and interested in learning more about these tools or a seasoned veteran ready to move to the next level, Google Seminars for Success can help you meet your goals and maximize the return on your online advertising investment.
Registration begins at 8:30 a.m. and events run from 9:00 a.m. - 5:00 p.m.
Breakfast, lunch and refreshments are provided.
Wi-Fi is provided and attendees are encouraged, but not required, to bring laptops.
Google AdWords™ 101
AdWords 101 provides a foundation for understanding your AdWords campaigns and beginning the optimization process. This is a great class for new advertisers or intermediate advertisers looking for a refresher.
Google AdWords™ 201
AdWords 201 covers intermediate topics critical for optimization. We introduce you to the latest tools and cutting edge technologies and provide expert tips and tricks for truly maximizing your ROI.
Google AdWords™ 301
AdWords 301offers a refresher of best practices then goes into a deep dive into Quality Score, the Content Network, and Geographic Targeting. This seminar is intended for those who already have a solid understanding of AdWords, or who have completed the AdWords 201 course.
Google AdWords™ 302
AdWords 302 concentrates on how to increase your conversions by delving into topics such as Bidding Types and Strategies, Tracking Conversions, Split Testing, Account Organization, and more. Understanding how to use campaign metrics for continued optimization is essential to every PPC marketer.
Google Analytics 101
Google Analytics 101 provides a foundational understanding and overview of web analytics and quickly moves into navigating, reading and interpreting the reports of Google Analytics.
Google Analytics 201
Google Analytics 201 is focused on analysis and using the data, features and reports of Google Analytics to find actionable insights for improving your website. This seminar covers the functionality and tools you need as an analyst and how to use them.
Google Analytics 301
Google Analytics 301 covers a host of advanced features, including how to implement and configure them in your account. Custom variables and website optimization through Content Experiments is also covered.
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