Management Series ChicagoThe Management Workshop series Chicago covers 6 topics during each two hour session. Each attendee will receive a course book and one pagers to help implement the workshop information to improve the management of their digital efforts.Digital Marketing SEO Workshop Chicago
Search Engine Optimization (SEO) is a critical part of every digital marketing campaign. You may have a beautifully designed website with an integrated social media strategy and conversion pages in just the right places, but if no one can find your site on Google or Bing, all that effort has been a waste of resources. The goal of SEO, put simply, is to have your website show up at the top of the search results for each of your target Key Phrases. As you may know if you have worked with SEO professionals in the past, the implementation and execution of SEO is not nearly as simple as that. The SEO course in Inuvate U’s Management Series will deliver clear explanations of the basic mechanics of SEO with a focus on managing an internal or external SEO team for more effective campaigns. Armed with the knowledge and course books this class offers, you will be better prepared to make decisions and oversee SEO implementation. This course will reduce costs and improve the performance of your business’s SEO campaigns.
2 HOURS- SEO
1 PM - 3 PM
1:00 - 1:15 Intro to SEO
1:15 - 1:45 Keyword Research, Analysis, Selection
1:45 - 2:30 Onsite/Offsite SEO, Strategies, Cost Savings
2:30 - 3:00 SEO Myths, Google’s Panda/Farmer Update, Q & A, and Conclusion
3:00 - 4:00 Workshop Complete, Break, Open Q & A until 4 PM
Like with all of our Management Series Workshops, each attendee will recieve a coursebook and one pagers to post on your desk for future management of your internal or external team.
If you want to stay and network or ask more questions, you are more than welcome to a gourmet snacks and beverages provided by our sponsors. The Management Series begins again at 4 pm with the Paid Search Management Workshop.
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