The Shopper Insights In Action Event champions the activation of research at retail. There is no other event that’s more practical and on point with exactly what you need whether you are a shopper marketer, retailer, researcher or category leader. Responding to resulting behavior shifts regarding the economy, digital and social commerce, the timely 2012 theme and focus is grounded in navigating The NEW, Integrated, Multi-Channel, Socially Interwoven Journey to Purchase.
540 North Michigan Avenue
Chicago, IL 60611
This is the most widely supported event by the shopper-facing community. The audience is composed of researchers, users of shopper research and the complete community of external partners and providers.
As the world becomes more social, more digital and with decisions made both in and out of the store – those who aim to benefit from this event is more expansive than ever – welcoming the entire shopper-facing team. Covering the complete process from research to insights creation to activation, the audience reflects those who are responsible each step in the journey to purchase.
23% of 2011 client-side attendees were retailers, four times more than the industry standard
70% client-side attendees, more than any other event in this space
62% are director level and above
Decision makers from top brands and retailers attend year after year
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