In 2011, The Shopper Insights in Action Conference expanded into Europe bringing the industry Shopper Insights in Action International, an event that unites the world’s most influential fast-moving consumer goods and mass retailers to share best practices, industry innovation and showcase the commercial value of activating research at retail.
Over 300 multi-national of today’s leading researchers, category managers, shopper marketers and industry thought-leaders gathered to explore consumers and shoppers, how they shop, why they buy and how the digital world is changing everything. True to its brand, the conference was 100% focused on practical lessons that illustrate activation at retail. In 2012, we’re 100% focused on the collaboration to drive the action.
The International Shopper Insights in Action Event is where two words make the difference between highly relevant and overly commercial: “IN ACTION.” There’s a reason SIA is the most trusted conference brand for championing the activation for research at retail and the annual voice of the industry event. We create an event that’s 100% unique, practical and on target with exactly what you need whether you’re a researcher, marketer or category leader.
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