Shopper Insights in Action International 2012

In 2011, The Shopper Insights in Action Conference expanded into Europe bringing the industry Shopper Insights in Action International, an event that unites the world’s most influential fast-moving consumer goods and mass retailers to share best practices, industry innovation and showcase the commercial value of activating research at retail.

Over 300 multi-national of today’s leading researchers, category managers, shopper marketers and industry thought-leaders gathered to explore consumers and shoppers, how they shop, why they buy and how the digital world is changing everything. True to its brand, the conference was 100% focused on practical lessons that illustrate activation at retail. In 2012, we’re 100% focused on the collaboration to drive the action.