Signal Detroit 2012

Federated Media’s first ever Detroit conference, Signal Detroit, will focus on brands and consumer insights as they relate to the new ecosystem of mobile, local, social and real time digital services. How are customers adapting to and consuming the web? What trends can we divine, and what new services do we need to be on the lookout for?

In particular, Signal Detroit will take a deep dive into the world of data and analytics, an area of intense focus for the marketing industry, but also one of deep confusion and conflicting claims. Major marketers - the automotive industry in particular -  are investing in social and content-based marketing across multiple digital channels. But what are the best practices for understanding success?

It’s not an easy task: data is siloed, as are buying practices. How might a brand scale a custom partnership with one site across data-driven exchanges, upfront partnerships, and even offline channels like television?

Signal Detroit will focus its trademark best practice case studies, short “High Order Bit” presentations from industry leaders, and in-depth 1-1 conversations on this crucial topic. Don’t miss out, register for Signal Detroit 2012 today!