For 2012, Federated Media Publishing’s acclaimed Signal conference series will focus on clarity and comprehension. Digital marketing is well into its second decade, yet the most common refrain amongst its practitioners is one of confusion. A dizzying pace of innovation coupled with a lack of clear metrics, goals, and process has left most of us scrambling to prove what we know in our gut to be true: That joining the digital conversation is crucial to our brands, our customers, and ultimately, to the success of our businesses.
Signal San Francisco 2012 will feature top executives from the key “dependent” platforms such as Facebook, Twitter, LinkedIn, and Google. These services are where audiences discover new content and services with which to engage. But it’s out on the “Independent Web” that people engage with unique, community-driven content. How can marketers capture the value of both sides of the web?
Signal San Francisco 2012 will be held March 21, 2012 at the Presidio’s Golden Gate Club in San Francisco, California.
135 Fisher Loop
San Francisco, CA 94129
Federated Media Publishing powers the best of the independent web. A native digital company, FM combines the best-in-class ad solutions and engagement of a premium media company with the reach of a world class network. http://www.federatedmedia.net/