Management Series BostonThe Management Workshop series Boston covers 6 topics during each two hour session. Each attendee will receive a course book and one pagers to help implement the workshop information to improve the management of their digital efforts.
Digital Marketing Stratigic Content Workshop Boston:
In the digital marketing industry, the maxim “Content is King” is tried and true. As the basis for most SEO, your website’s content will determine whether your site makes the front page of the search listings. More importantly, the quantity and quality of your content will determine whether you are capturing and converting leads that arrive at your site. Developing and organizing high quality content, be it product information, video, testimonials, graphical content or a well written blog, is critical to your digital marketing campaign. The Content Workshop will consider strategies for content development, methods for finding and repurposing currently underutilized content, and integrating your message with other aspects of your campaign. This two hour course includes a discussion of market segment identification for targeted content creation, finding and utilizing content sources that may already be available to you, keyword density and other SEO content strategies, and methods for ensuring your content stays fresh and relevant.
2 HOURS- Content
11 AM - 1:00 PM
11:00- 11:15 Intro to Content
11:15 - 11:30 How to Identify your Digital Assets, Content Variations
11:30 - 12:00 How to Develop and Cultivate Content for Long Term Strategy
12:00 - 12:30 Developing Content Schedules, Guidelines, Cost Saving Ideas
12:30 - 12:45 Optimizing Content for Search, SEO Content Management, Website Content Strategies
12:45 - 1:00 Advanced Content Strategies Overview, Q & A, and Conclusion
Like with all of our Management Series Workshops, each attendee will recieve a coursebook and one pagers to post on your desk for future management of your internal or external team.
IF you want to stay and network or ask more questions, you are more than welcome to a gourmet snacks and beverages provided by our sponsors. The Management Series begins again at 2 pm with the Digital Marketing Strategy Workshop.
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