SXSW Music 2012

Mar 13-18, 2012 in Austin, TX (United States)

The 26th Annual SXSW Music and Media Conference and Festival
Photo: SXSW Music 2012

After celebrating 25 years as the world’s leading music industry event, the SXSW Music and Media Conference is back to continue the tradition in 2012. Reaching a quarter of a century of being the biggest and most anticipated convergence of all things music, SXSW is ready to keep the reputation alive by programming an even better event each year.

By day, thousands of conference registrants network in the halls of the Austin Convention Center on their way to do business in the SXSW Trade Show, sit in on informative panel discussions featuring some of the industry’s key players, gain insight from legendary keynote speakers or plan out their abundant party schedules. At night, SXSW Music showcases roughly 2,000 musical acts from around the globe, representing well over 50 different countries, on over 90 stages in downtown Austin. All this, and so much more, combine to make SXSW Music 2012 one of the most revered music events, year after year.

Event Location

Austin Convention Center

500 E Cesar Chavez St., P.O. Box 1088

Austin, TX 78701

United States

view full map | view directions

Additional Info

Music Gear Expo

Returning for its third year as the exhibition for musicians and enthusiasts, The Music Gear Expo is a cornucopia of guitars, keyboards, amps, effects pedals, drums, mics, DJ equipment, mixing software, music education and more. Come try out the newest, coolest, cutting edge instruments, register for giveaways, meet the gear pros.

The Expo is open to all SXSW showcasing bands, registrants from the SXSW Music, Film and Interactive conferences and also the general public:


Co-presented by the American Poster Institute (API) and SXSW, Flatstock 33 will display the works of more than 100 artists from across North America and the globe. The exhibition is free and open-to-the-public running March 14-17 and features posters representing decades of styles, colors and techniques for sale. Show up early and be ready to be overwhelmed with amazing posters. (You might want to bring some dough since you won’t want to leave empty handed!) The exhibition is free and open to the public:

First Round Of Bands

The list of invited acts is growing by each day. Stay tuned for more announcements still to come. As always, everything is subject to change:

SXSW Music 2012 Schedule can be viewed at

Music Startup Village

Networking - Mentoring - Funding

SXSW Music Startup Village brings together the startups, entrepreneurs, investors, and cutting-edge digital tastemakers within the 2012 SXSW Festival. Located in the Austin Convention Center, this space showcases the various startup events at SXSW Music (including SXSW Accelerator, as well as startup-related panels, Meet Ups, lounges, pitch events and mentoring / coaching sessions).

A new addition to the 2012 schedule, Startup Village consolidates much of what already happens at SXSW Interactive into one location. Current and future entrepreneurs will benefit from learning and networking with investors, technology trailblazers, media representatives, as well as digital creatives from the three exciting industries that come to Austin for SXSW (Music, Interactive and Film).

Austin Convention Center, 500 E Cesar Chavez Street

Wednesday, March 14 from 10am to 6pm

Startup Village Interactive Programming will also be open to SXSW Music registrants on Tuesday, March 13 from 10am to 6pm

Startup Village Music programming will be open to all 2012 SXSW Music, SXSW Interactive, Gold, and Platinum registrants on Wednesday, March 14.

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