TED2012: Full Spectrum

TED is in the midst of a dramatic reinvention of the ancient art of the spoken word. The popularity of talks online and the explosion of TEDx events around the world are testament to that. TED2012: Full Spectrum will celebrate this phenomenon and push it a further step forward. Full Spectrum is a term we’ve adapted to mean the comprehensive use of multiple technologies, formats and approaches for the most powerful possible impact on the audience.

During TED2012: Full Spectrum, the use of images, music, extravagant under-utilized senses, intricate choreography between speaker and screen, new ways of involving the audience, breakthroughs in animation, and intense, campfire-style storytelling will all be employed in varying degrees by our speakers.  More than ever, there will be a number of talks and presentations shorter than the 18-minute TED standard, more chances for audience participation, and some spectacular surprises.

TED’s main impact stems from a unique contract between speakers and audience—the latter providing their full and focused attention to the speaker, while the speakers invests all their time, energy and passion to ensure that every moment of that attention is rewarded. This unique contract will allow us now to go Full Spectrum.

Content during TED2012: Full Spectrum will span the full spectrum of knowledge TED stands for, from dazzling technology and leading-edge science to the richest veins of human creativity and interconnection.  Amidst the quest to propel forward the art of live presentation, we won’t forget the most important things that bring us all back every year: Inspiration. Wonder. Authenticity. A hunger to learn.