What type of digital advertising generates the best return for clients and most revenue for publishers at scale? How traditional publishers are changing their approach and what new digital players must know about ad funded business models. What are the most important digital advertising trends and strategies emerging the next 12 months? Where are the gaps in the market?
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Learn from the best, this is the executive roundtable you do not want to miss. Josh Krichefski, COO at MediaCom, Phil Stokes, TMT EMEA Lead & Partner at PwC and X.
The short keynotes are followed by an interactive panel discussion where you can ask your questions. This session is moderated by Guy Phillipson, CEO at Internet Advertising Bureau.
The opportunity in number
UK internet adspend increased to £4.8 billion in 2011 according to the IAB / PwC adspend figures. Online display advertising surpassed £1 billion last year. As a result, online advertising now enjoys the highest share (28 per cent) of UK adspend. Mobile advertising spend more than doubles to £203 million in 2011 compard to the previous year.
AGENDA
6:20 Doors Open
6.25 Keynotes starts, 3 x 10 min
7.10 Interactive Panel Discussion with all key notes (Ask your questions!)
7.30 Informal networking over drinks, complimentary glass of wine
8.30 Ends
KEYNOTES
Josh Krichefski
COO
MediaCom
Josh joined the MediaCom network in July 2010 as COO for the MediaCom EMEA region. In this role he has worked closely with local markets to ensure they had the resources and specialist skills needed to deliver business growth. Prior to joining MediaCom he was Global Director of Client Development at Havas Digital where he led best practice for key global clients such as Danone and Mars Foods. In addition he worked alongside Havas agencies MPG, Arena, Havas Sports & Entertainment, Euro RSCG, AIS and Cake to identify, negotiate and deliver global media and technology partnerships for the network.
Phil Stokes
Partner, EMEA TICE and Entertainment and Media
PwC
Phil’s clients span television production and broadcasting operations, music, radio, advertising and market research groups, consumer publishing activities and sports. He has worked extensively with major music groups over several years including mergers and acquisitions support and operational and financial best practice reviews across Europe, Asia and North America. He is on the editorial panel of PwC’s annual Entertainment and Media Outlook publication with particular responsibilities in the music, film and television chapters and leads the UK firm’s industry subgroups in those areas.
MODERATOR
Guy Phillipson
CEO
Internet Advertising Bureau (IAB) UK
Guy Phillipson was previously Head of Advertisings at Vodafone and took over as CEO of in January 2005. Following his 100 day review, the IAB was restructured and repositioned as a valuable resource for marketers to help them make the most of all online advertising disciplines, including search, display, e-commerce and sponsorships – with the emphasis on growing brand spend online.
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