Benchmark NYC 2012

The voice behind the Banff World Media Festival, nextMEDIA and History Makers International announce a new international event to its existing line up, “Benchmark,” taking place May 9, 2012 at the Metropolitan Pavilion in New York City.

Benchmark will bring together brands, agencies, technology providers and executives within fortune 500 companies responsible for implementing social media programs and policies for their organization to collaborate in highly interactive and open forum.

“We really want to do something different with Benchmark, create an interactive, open discussion with executives who are already seeing success in social media and allow plenty of room for networking and idea sharing” Mark Greenberg COO, Achilles Media said. “ROI is very hard to achieve in the traditional sense with social media. This is a new space for commerce that needs a new mindset, and Benchmark is coming at the perfect time to cut through the clutter and set some standards for us all.”

Benchmark aims to clarify this space, offering campaign case studies and proven strategies for making a profound brand presence as well as profiling the tools and systems needed to effectively track and measure your efforts across platforms.